SEO Tips – Using Keywords and Key Phrases to Rank Higher

In choosing keywords for a specific page on your website, it is best that you carry out some research first. This refers to checking out what keywords your rivals are using in order to rank higher in the search engine results and not just with what you believe is the magic keyword.

The simplest way to do this without the need of shelling out a lot of money on purchasing software or utilizing any online services is to use Google’s Keywords tools. Once you have found the right keywords for your site, focus on it and add it in your content at least three to four times.  You should also add it in your page’s Meta description, Meta Keywords and Meta title.

The first thing that you need to do when searching for the right keywords and key phrases is to think of three to five words which you think people will use in searching to find businesses similar to yours. Then make use of the keyword tools to determine which keywords people would spend a lot of time searching for it and it should be related to your business. As mentioned above, make sure that you use trusted keywords tools like Google’s keyword tool.

Tips for Website Maintenance

In the past, people relied mostly on print media for news and advertisements. Today, however, technology has advanced and enabled people to access the internet in order to learn about the latest news and advertisements. If you have a website, you can use it to upload personal or business-related posts. However, you should take note that websites can be less functional over time, so you have to make sure that you maintain your website properly.

First of all, you should keep your content updated and clean. Once your website accumulates dozens of pages, its content can become outdated and no longer useful or interesting to viewers. If you need help maintaining your website, contact Box 9 Design. This is why your website maintenance has to include ongoing reviews of static content that may need corrections or updates. Keep in mind that even though your content becomes outdated, it may not need any changes.

When this happens, you should upload new entries with updated information. Then again, legal issues may also arise if the terms and policies pages are not updated adequately. This is why you need to make sure that the policy pages, terms of service, and terms and conditions reflect the latest procedures and standards of your company. See to it that you review these documents on your web application or website.

You should also take note of software documentation. See to it that the documents related to the services or products that you offer do not become outdated. You should always acquire the latest bug fixes. If you have extra time, you may also include document modification and addition to your maintenance routine. You should perform document modification whether your documents are in downloadable format or displayed online.

If you want your viewers to participate in your blog discussions, see to it that you do not have spam comments in your blog posts. Check regularly for spam comments that lead to suspicious websites. Of course, you should also analyze the tags that you use. Some tags may be modified or altered to reflect your topic better. You may also reconsider your tagging system. Additionally, you can close comments on certain posts to prevent spam.

Your regular maintenance routine should include repairs, upgrades, and fixes. Some of the most common site maintenance tasks include fixing bugs, errors, and broken links. You may also need to check for browser incompatibilities and perform server-side maintenance tasks. See to it that you also check for broken links and not just URLs. You should check for broken links, both external and internal.

If you are using a content management system, you may need to upgrade at some point. Certain factors may determine your need for upgrade. For instance, if your previous version does not have sufficient codes, does not work properly, or has problems with security, you may need an upgrade. You should also update your plug-ins because older and unsupported plug-ins that have not yet been updated can compromise the security of your website. You should find newer plug-in versions or replace them with good alternatives.